Zillow Preview Expands with 28 New Brokerages for Pre-Market Listings

Zillow, a leading online real estate marketplace, has recently expanded its Zillow Preview program, which now includes nearly 60 brokerage firms. This expansion comes with the addition of 28 new brokerages that will allow 'coming soon' listings to appear on Zillow and Trulia before they are officially listed in Multiple Listing Services (MLS). This initiative is designed to enhance the visibility of properties prior to their market debut, benefiting both sellers and buyers.

What is Zillow Preview?

Zillow Preview is a program that enables real estate brokerages to showcase properties that are not yet officially on the market. By allowing these 'coming soon' listings to be displayed on Zillow and Trulia, brokerages can generate interest and excitement around properties before they become available for broader viewing. This can be particularly advantageous in competitive markets where timing is crucial.

Recent Expansion Details

The recent announcement from Zillow highlights the addition of 28 new firms to the Zillow Preview program, bringing the total number of participating brokerages to nearly 60. This growth indicates a rising trend among brokerages seeking to leverage pre-market exposure as a strategy to attract potential buyers and create buzz around new listings.

Implications for Home Buyers

For home buyers, the Zillow Preview program presents a significant opportunity to discover properties before they officially hit the market. This early access can be a game-changer, especially in hot real estate markets where homes can receive multiple offers within days of being listed. By being among the first to see these listings, buyers can position themselves advantageously, potentially leading to quicker decisions and less competition.

Benefits for Sellers

Sellers can benefit from the increased exposure that comes with the Zillow Preview program. By showcasing their properties early, sellers can generate interest and potentially attract buyers before their homes are fully listed. This can lead to a faster sale and possibly even a higher sale price, as properties that create buzz often see increased demand.

Opportunities for Real Estate Investors

Real estate investors also stand to gain from the Zillow Preview expansion. With access to pre-market listings, investors can identify potential investment properties before they become widely available. This allows for strategic planning and quicker decision-making, which can be crucial in securing desirable properties in competitive markets.

Conclusion

The expansion of Zillow Preview reflects a growing trend among brokerages to seek innovative ways to market properties and attract buyers. By allowing 'coming soon' listings to be featured on major platforms like Zillow and Trulia, both buyers and sellers can benefit from enhanced visibility and engagement in the real estate market. As this program continues to grow, it will be interesting to see how it impacts the dynamics of buying and selling homes in various markets.