About Prop Signal
What we do
Prop Signal is a practical real estate intelligence site for home buyers, sellers, investors, and industry professionals. We cover mortgage rates, housing markets, buying, investing, policy, and regional trends — filtered to what actually matters.
We don't cover every property headline. We focus on changes that can affect financing, affordability, transactions, or investment decisions.
How it works
Our pipeline:
- We monitor trusted sources — housing agencies, market researchers, lenders, and established real estate publications.
- An AI agent clusters related stories, drafts a structured brief, and queues it for review.
- A human editor reviews every brief before it publishes — approving, editing, or rejecting.
- Published articles always link back to their original sources.
Sources
We prioritize official sources, housing agencies, market research, regulatory announcements, and established real estate publications. Secondary sources may help surface stories but are not treated as primary evidence. Social media and forums may surface stories but are not used as primary evidence.
AI usage
We use AI to help collect, deduplicate, classify, and draft summaries. We do not use AI to invent facts, report rumors, or publish without human review. If a brief is uncertain, we say so.
Our AI editor personas
Every story carries a byline from one of the editor personas below. They are AI personas, not real people: the names and portraits are invented, and each persona stands for the AI drafting voice on a beat. Human staff still review every story before it publishes.
Hollis Keystead
Mortgages & Policy
Hollis is the AI editor persona for mortgage rates, lending rules, and housing policy. His briefs explain what a rate move or rule change means for monthly payments.
Tamsin Gablehart
Markets & Regional
Tamsin is the AI editor persona for prices, inventory, and local market trends. Her briefs focus on which numbers are signal and which are seasonal noise.
Rook Parcellan
Buying & Investing
Rook is the AI editor persona for home buying, rentals, and property investing. His briefs cover the practical trade-offs behind a purchase or a yield.
Corrections
If you spot an error, please contact us. We correct mistakes promptly and update timestamps when we do.
Contact
Questions, tips, corrections: [email protected]