
Homeowners Embrace 'Stay and Upgrade' Mindset, Reports Citizens
Edited by Tamsin Gablehart
Markets & Regional · Updated April 24, 2026
A recent report by Citizens reveals a significant shift in homeowner attitudes, with 71% planning renovations within the next two years. Additionally, 63% of homeowners anticipate needing financing for these upgrades in the next five years, while 39% express uncertainty about their financing options. This trend indicates a growing preference for enhancing existing homes rather than moving.
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Why it matters
- ✓Homeowners are increasingly choosing to invest in their current properties, which may reduce the inventory of homes available for sale.
- ✓The need for financing could lead to increased demand for mortgage products and home equity loans, impacting lenders and financial institutions.
- ✓Understanding renovation options is crucial for homeowners, as it can influence their financial planning and investment strategies.
Homeowners Embrace 'Stay and Upgrade' Mindset, Reports Citizens
Overview of the Trend
A recent report by Citizens highlights a notable shift in homeowner behavior, with many opting to stay in their current homes and invest in renovations instead of seeking new properties. This trend is underscored by the finding that 71% of homeowners plan to undertake renovations within the next two years. The desire to enhance living spaces reflects changing priorities among homeowners, who are increasingly focused on improving their existing environments rather than relocating.
Financing Needs
The report also indicates that 63% of homeowners may require financing for these planned renovations within the next five years. This statistic suggests a growing reliance on loans and credit options to fund home improvement projects. As homeowners look to upgrade their properties, understanding the financial implications and available financing options will be crucial.
Interestingly, 39% of respondents expressed a lack of understanding regarding their financing options. This gap in knowledge could pose challenges for homeowners as they navigate the renovation process, highlighting the need for better education and resources in the market.
Implications for Home Buyers and Investors
The shift towards a 'stay and upgrade' mindset has several implications for home buyers, sellers, and real estate investors:
- Reduced Inventory: As more homeowners choose to renovate rather than sell, the inventory of homes available on the market may decrease. This could lead to increased competition for the limited properties that are for sale, potentially driving up prices.
- Increased Demand for Financing: The anticipated need for financing among homeowners could lead to a rise in demand for mortgage products and home equity loans. Lenders may need to adapt their offerings to cater to this growing market segment, potentially creating new opportunities for financial institutions.
- Focus on Home Improvement: For real estate investors, the trend may signal a shift in investment strategies. Investors might consider focusing on properties that can be upgraded or renovated to meet the evolving needs of homeowners, rather than solely seeking properties for resale.
Conclusion
The findings from Citizens underscore a significant trend in the real estate market, where homeowners are increasingly inclined to invest in their current homes. This 'stay and upgrade' mindset not only reflects changing priorities but also has far-reaching implications for the market as a whole. As homeowners seek to enhance their living spaces, understanding financing options and the potential impact on inventory levels will be essential for all stakeholders in the real estate sector.
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