
Global Equity Release Market Expected to Reach $52 Billion by 2035
Edited by Tamsin Gablehart
Markets & Regional · Updated October 13, 2026
A recent survey indicates that the global equity release market is projected to grow significantly, reaching an estimated $52 billion by 2035. North America is anticipated to be a major contributor to this growth, highlighting the increasing interest in equity release products among homeowners. This trend reflects a broader shift in how individuals are leveraging their home equity for financial needs.
Share this story
Why it matters
- ✓Homeowners may find more options for accessing cash tied up in their properties, which can aid in retirement planning or managing expenses.
- ✓Real estate investors could see new opportunities in equity release products, potentially influencing property values and market dynamics.
- ✓Sellers might benefit from a more liquid market as homeowners utilize equity release to fund purchases or investments.
Global Equity Release Market Expected to Reach $52 Billion by 2035
Overview of the Equity Release Market
The global equity release market is on a trajectory of substantial growth, with projections suggesting it could reach $52 billion by the year 2035. This growth is driven by increasing demand for financial products that allow homeowners to access the equity in their properties without having to sell their homes. A recent survey has highlighted North America as a key region contributing to this market expansion.
Understanding Equity Release
Equity release refers to financial products that enable homeowners, typically older adults, to unlock the value of their home equity. This can be done through various means, such as lifetime mortgages or home reversion plans. These products allow homeowners to receive cash while continuing to live in their homes, making them an attractive option for those looking to supplement their retirement income or manage unexpected expenses.
Growth Projections and Regional Insights
According to the survey, North America is expected to account for a significant portion of the projected growth in the equity release market. This trend may be influenced by several factors, including an aging population, rising property values, and a growing acceptance of equity release products among consumers. As more homeowners become aware of their options, the demand for these financial solutions is likely to increase.
Implications for Home Buyers and Investors
The anticipated growth in the equity release market carries several implications for home buyers, sellers, and real estate investors:
- For Homeowners: The expansion of equity release options may provide homeowners with greater flexibility in managing their finances. This could be particularly beneficial for retirees looking to enhance their income without the need to downsize or relocate.
- For Real Estate Investors: Investors may find new opportunities as the equity release market evolves. Understanding how these products work can help investors identify potential shifts in property values and market dynamics, especially in regions where equity release is becoming more prevalent.
- For Sellers: As more homeowners utilize equity release to access funds, the market may become more liquid. This could lead to increased activity in the housing market, benefiting sellers who are looking to capitalize on their property investments.
Conclusion
The projected growth of the global equity release market to $52 billion by 2035 underscores a significant shift in how homeowners are leveraging their property assets. With North America leading this trend, it is essential for home buyers, sellers, and investors to stay informed about the evolving landscape of equity release products. As these financial solutions gain traction, they will likely play a crucial role in shaping the future of real estate transactions and financial planning for homeowners.
Sources
Newsletter
Your weekly property signal. No spam.
Comments
Log in with
Loading comments…
More in Market

Real, Compass, SERHANT. Expand Teams; Baird & Warner Appoints COO
Real, Compass, and SERHANT. have recently expanded their teams to enhance their service offerings…
1d ago

Existing Home Sales Show Minimal Change Amid High Borrowing Costs
Existing home sales saw a slight uptick in September, rising 1.5% to a seasonally adjusted annual…
1d ago

Brokerage Leaders Risk Losing Sight of Consumer Expectations Amid Disruption
Recent insights highlight that brokerage leaders may become distracted by industry disruptions,…
1d ago

Dark Matter Elevates Three Executives to Senior Leadership Positions
Dark Matter has announced the promotion of three executives to senior leadership roles, including…
1d ago